Which of the following is the correct term for a name, term, symbol, or any unique factor that identifies an individual product or service, and sets them apart from the competition?
  1. Brand
  2. DBA
  3. Differential benefit
  4. AIDA model
Explanation
Answer: A- Brand is the correct term for a name, term, symbol, or any unique factor that identifies an individual product or service, and sets them apart from the competition.
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