CLEP Intro to Sociology

Category - Methods

Which of the following is an example of the content analysis technique a researcher might use to study the perception of modern day women?
  1. Reviewing census records for the past one hundred years
  2. Analyzing magazines, television, and newspapers
  3. Placing a group of women in a laboratory environment
  4. Studying data about women
  5. Surveying women
Explanation
Answer: B - Analyzing magazines, television, and newspapers is content analysis, and it may be an appropriate way to study modern society’s perception of women. It might also be useful to survey women and study data about them, but these activities are not considered content analysis. Reviewing past census records might allow a researcher to compare current day perceptions of women with those of the past, but content analysis of old magazines or newspapers might give a broader picture.
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