FSOT Pro

Category - Management

Which of the following is an example of quantitative research?
  1. An election day exit poll consisting of three simple questions
  2. A town hall meeting
  3. A PSA viewing discussion group
  4. A free-response questionnaire the respondent answers at home then mails to submit it
Explanation
Answer: A - An election day exit poll consisting of three questions is an example of simple quantitative research. Exit polls, particularly short ones, tend to focus on singular, simple concepts from which there are limited number to choose. Even a question in this scenario that is values based (such as “Which issue influenced your vote today the most?”) will have a limited number of responses, the sum total of which will be uniform across the sample group.
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