FSOT Pro

Answer: D - Less standardized research methods like group discussion are used often in qualitative research for the purpose of further decision making rather than for making a final decision on the research subject. There is little to no statistical information to be gleaned from this research, unlike the results of a standard questionnaire. The respondents are randomly chosen and may or may not be an accurate sample of the entire population concerned. An example might be a focus group discussion, held on behalf of a presidential candidate, about why that candidate is or is not appealing to the voters participating in the discussion. The results will likely not compel a final decision about a significant issue, but will instead guide the candidate and their staff to present their image or message in a certain manner.