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Category - Communications

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Which of the following accurately summarizes two-step flow theory in mass communications?
  1. Ideas flow from opinion makers to opinion followers.
  2. Persuading people to accept new ideas is a two-step process.
  3. New ideas must come from two different sources to be believed.
  4. People will only accept two new ideas at a time.
Explanation
Answer: A - Two-step flow theory states that new ideas flow from opinion makers to opinion followers. The significance of this theory is that if one wants to sway public opinion, one only needs to convince opinion makers.
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