When negotiating, for which of the following reasons is it important to know your Best Alternative To Negotiated Agreement (BATNA)?
  1. You need to communicate your BATNA to the party with whom you are negotiating
  2. Your BATNA provides a standard against which any proposed negotiated agreement should be measured
  3. Your BATNA is the starting point for the negotiation
  4. Your BATNA allows you to negotiate without emotion
Explanation
Answer: B - Your BATNA provides a standard against which any proposed negotiated agreement should be measured
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