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Veterinary Practice Manager

Category - CVPM

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When considering the consumer decision making process, heuristics are a mental rule of thumb that consumers use to make purchasing decisions. Which of the following is an example of a heuristic?

Internal influence
Price equals quality
Situational influence
Self-actualization

Explanation

Answer: B- Price equals quality is an example of a heuristic, or rule that consumers tend to follow in order to help them make purchasing decisions.

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