Practice Quiz

CLEP Social Sciences

Category - Social Sciences

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What theory argues that crowds of people do not always begin with singular individuals who hold the same motives and/or interests?
  1. Contagion Theory
  2. Convergence Theory
  3. Emergent-Norm Theory
  4. Turner/Killian Theory
Explanation
Answer - C - The Emergent-Norm Theory argues that crowds of people do not always begin with singular individuals who hold the same motives and/or interests.

Key Takeaway: The Emergent-Norm Theory was first developed in the 1980s by Lewis Killian and Ralph Turner. These two men observed that crowds do not always begin with individuals who hold a similar set of motives and/or interests. Rather, leaders within the group tend to construct a new set of “normal” motives or interests that are then soon adopted by the entire collective of individuals-the crowd.
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