NBE Funeral Service Director

Category - Arts - Marketing and Merchandising

What process is used by a funeral service to plan and develop an approach to sell its services and products?
  1. Promotions
  2. Advertising
  3. Marketing
  4. Public relations
Explanation
Answer: C - Marketing is the process of planning for the selling of a funeral service's services and products.

A funeral service uses its marketing efforts to plan, create and execute a way to distribute its products and services to the public. A well-developed marketing plan may entail ways to advertise to customers, promote aspects of the funeral business and create a positive self-image for the funeral service or industry through public relations.
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