Consulting Case Interview Practice Questions

Answer: b - Place refers to distribution in the 4Ps framework. The others are more obvious - Price, Promotion and Product.

Key Takeaway: Many cases are about distribution. Specifically, many strategy consultants are asked to align the incentives between a company and those who distribute its goods. For example, think of how things like wholesale pricing, sales incentives and stock outs might affect the relationship between the product maker and its distributors.