Six Sigma Black Belt Exam Prep

Answer: B - Surveys and questionnaires can be used to collect data about a target customer base.

Key Takeaway: Data collection is important in gaining information about an organization’s target customer base. To capture the voice of their customers, business professionals can use surveys and questionnaires to gather information about their attitudes, preferences, demographics, and purchasing habits. The goal of using surveys and questionnaires is to gather objective and up-to-date information about customer requirements.