Practice Quiz

Lean Bronze

Category - Enterprise Culture

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The Kano model is used to understand the customers' needs and combines two elements: achievement, which is annotated on the horizontal axis, and satisfaction, which is annotated on the vertical axis. Under the Kano model, which level of needs keeps a supplier in the market?
  1. Exciting needs of the customer.
  2. Expected needs of the customer.
  3. Normal needs of the customer.
  4. None of the above.
Explanation
Answer: C - Under the Kano model, a normal level of needs by the customer keeps a supplier in the market. Expected needs gets a supplier into the market and exciting needs make a supplier a leader in the market.
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