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Category - Communications

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The four stages of advertising reception are awareness, comprehension, conviction and:
  1. Achievement
  2. Accomplishment
  3. Action
  4. Adherence
Explanation
Answer: C - From retail products to political candidates, all advertising communication aims to make the recipient or viewer aware of a choice, aid them in understanding the relevant information, encourage them to apply their own convictions to the topic at hand, and spur them to action. Beyond spending and voting, advertising content may also appeal to a person's sense of charity or need for information on a topical issue.
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