The balanced scorecard
  1. Consists of a variety of non-financial measures of success, and is intended to be used as a tool to balance out other traditional financial measures of success.
  2. Consists of a variety of financial measures of success, and is intended to be use as a tool to balance out other tools that only incorporate one single financial measure of success
  3. Consists of a variety of financial and non-financial measures of success, and is intended to balance them against each other within the scorecard
  4. Consists of a variety of measure that are predicted on the evaluative rating, or scores, collected from multiple stakeholders pertaining to multiple financial and non-financial measures of success
Explanation
Answer - C - The balanced scorecard does consist of a variety of financial and non-financial measures of success and is intended to balance them against each other within the scorecard.

Key Takeaway: Options A, C, and D are not the best responses as none of them describes what a balanced scorecard truly is.
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