The acronym “PONK” stands for pet owner, no kids and is an example of which of the following?
  1. Reverse marketing
  2. Atypical veterinary client
  3. Segment profile
  4. Single sourcing
Explanation
Answer: C- The acronym “PONK” stands for pet owner, no kids and is an example of a segment profile. PONK’s are a typical customer in a veterinary practice, and tend to be very conscientious pet owners.
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