AP US Government

Category - Elections & Influences

Suppose Candidate Kane is a Republican and he lives in a predominantly Democratic district. He is widely known and liked in the district, but the voters are not highly educated on the issues. Which campaign strategy should he use?
  1. A party-centered strategy
  2. An issue-oriented strategy
  3. A candidate-oriented strategy
  4. A benchmark strategy
  5. A heavy-spending strategy
Explanation
Answer: C - Candidate Kane should use a candidate-oriented strategy. The best thing Candidate Kane has going for him is that people know and like him. He should play that up and downplay his party affiliation and any of the issues. It will still be a hard campaign, but he might have a chance if he does it this way.
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