Practice Quiz

Veterinary Practice Manager

Category - CVPM

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Since services lack physical characteristics (such as smell, color, style, texture) that a consumer can examine before they buy, services need to build them in to the value proposition. Which of the following is an example of this in a veterinary hospital setting?
  1. Uniforms and decor
  2. A willingness to discount or give free services
  3. A printed price list in the hospital brochure, detailing services
  4. A detailed and verbally reviewed estimate
Explanation
Answer: A- Uniforms and decor are a way to increase the value proposition by creating a physical characteristic that people can see. This is called creating a “service-scape”.
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