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Consulting Case Interview Practice Questions

Category - Strategy

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Other than Price and Product, what are the other 4Ps of marketing? Select two:

Payers
Promotion
People
Place
Providers

Explanation

Answer: b, d - Promotion and place are the missing Ps in addition to price and product.

Key Takeaway: This framework is an essential one to know. However, don’t recite it as it seems canned. If you do, at least change the word “Place” to “Distribution”.

Image Credit: Frederik Beuk

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