Practice Quiz

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Category - Communications

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Infusing a web-published article with terminology that is likely to result in many search engine hits is called:
  1. Web search strengthening
  2. Search engine optimization
  3. Online term profiling
  4. Article strength optimization
Explanation
Answer: B - Search engine optimization (SEO) is the addition of popular or common terminology on a webpage (in an article, product description, etc.), that makes the page more likely to receive search engine hits when users are looking for content relevant to the page. This is especially common on blogs and web-based publications for which revenue is based upon the number of visits the site's pages receive.
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