EPPP Psychology

Category - Social and Cultural Bases of Behavior

In social psychology, heuristics refers to short or efficient cognitive methods of categorizing people or events and making decisions. These methods are simple, but often incorrect. What common heuristic refers to judgment made about a person or event based on what the individual making the judgment believes to be a typical example?
  1. Availability heuristic
  2. Representative heuristic
  3. Simulation heuristic
  4. Anchoring heuristic
Explanation
Answer: B - Representative heuristic involves making a judgment made about a person or event based on what the individual making the judgment believes to be a typical example of that person or event. For example, when given a general description of a person that vaguely matches the description of a feminist, participants in a study are far more likely to predict that she is a feminist than probability accounts for.
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