If, as part of a marketing campaign, you decide to send letters to existing clients about the benefits of twice yearly exams, what type of marketing are you engaging in?
  1. Indirect
  2. Internal
  3. Passive
  4. External
Explanation
Answer: B-If, as part of a marketing campaign, you decide to send letters to existing clients about the benefits of twice yearly exams, you are engaging in internal marketing. Internal marketing targets your existing clientele.
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