Veterinary Practice Manager

Category - CVPM

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If a veterinary practice decides to promote Oravet (an at-home dental sealant) by giving it away for free with every dental prophy, but recovers the profit by building it into the price of the dental, what pricing tactic are they utilizing?

Trial pricing
Skimming price
Captive pricing
Price bundling

Explanation

Answer: C- If a Veterinary practice decides to promote Oravet (an at-home dental sealant) by giving it away for free with every dental prophy, but recovers the profit by building it into the price of the dental; they are utilizing a tactic called captive pricing. It is used when there are two products that only work when used together.

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