CLEP Principles of Marketing Exam Prep

Answer: E - GrowIt collaborated with Nestle to develop a new line of healthy fruit and vegetable juices called “Healthy Drinks.” Healthy Drinks is thus considered a co-brand. Co-branding is a marketing arrangement linking two brands with one product or service. In this type of arrangement, GrowIt and Nestle develop and co-brand the line of drinks to increase the amount that customers are willing to pay. It also reduces the likelihood that the brand will be copied by private label companies.