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Consulting Case Interview Practice Questions

Category - Strategy

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Great Skin Inc. has decided to enter the market for women's razors. What type of pricing framework is most likely to apply?
  1. Break-even pricing
  2. Competition-based pricing
  3. Cost-based pricing
  4. Market pricing
Explanation
Answer: b - In this case, we would suggest competition based pricing unless the razor is particularly unique.

Key Takeaway: While value-based pricing is preferred, in this case, unless the Great Skin razor is highly differentiated, the company most look closely at how its competitors are pricing.
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