EPPP Psychology

Category - Social and Cultural Bases of Behavior

Festinger’s social comparison theory proposed in 1954 holds that:
  1. People compare themselves to others primarily to make themselves feel better.
  2. People compare themselves to others as a way of establishing what is considered virtuous.
  3. People desire to evaluate their own behavior but lack standards to do so. As a result, they turn to the behavior of others in search of standards.
  4. People compare themselves to others in order to find models whom they can then imitate.
Explanation
Answer: C - Festinger’s social comparison theory proposed that people desire to evaluate their own behavior but lack standards to do so. As a result, they turn to the behavior of others in search of standards.

Festinger’s (1954) social comparison theory states that people have an innate desire to assess their own behavior and opinions but can’t objectively do so. It is this desire that causes them to compare themselves against others. According to this theory, they do not do so out of a desire to feel better, establish what is virtuous, or to find models.
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