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Category - Management

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Dividing members of the marketplace into subgroups based on personality characteristics or social status is called:

Categorical segmentation
Psychographic segmentation
Demographic segmentation
Identity segmentation

Explanation

Answer: B - Psychographic segmentation is the division of a group of people into subgroups that are defined by certain hallmarks of a person's identity or social status. They allow advertising groups or other parties to target messages to a portion of the population for maximum effect.

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