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Veterinary Practice Manager

Category - CVPM

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Direct mail coupons are often timely and excellent for direct marketing campaigns. Which of the following considerations must a manager evaluate prior to deciding to use direct mail coupons?

Accuracy of database
Frequency of mailings
Hospital image
Staff time preparing mailings

Explanation

Answer: C- A manager must consider hospital image prior to deciding to use direct mail coupons. Coupons used to discount services may not attract the type of clientele that the hospital wishes to retain.

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