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Category - Management

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Designing a marketing plan that targets and serves the needs of a particular group within the marketplace is called:

Marketing by demographic
Allocation of cost benefit resources
Effective segmentation
Proprietary market analysis

Explanation

Answer: C - Effective segmentation is a marketing plan that successfully targets and serves the needs of a group within the marketplace. Programs are designed to appeal to the consumers who are naturally most inclined to want or need the product.

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