Practice Quiz

EPPP Psychology

Category - Social and Cultural Bases of Behavior

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According to Kelman’s Process of Opinion Change theory in identification:
  1. A person changes his behavior only publicly not privately
  2. A person changes his opinion to get rewards
  3. A person maintains a change in his behavior only as long as he continues liking the influencing agent
  4. A person changes his opinions and behaviors when he accepts the beliefs of another person
Explanation
Answer: C - A person maintains a change in his behavior only as long as he continues liking the influencing agent is an example of identification.

In identification, a person changes his beliefs or behaviors because he wants to be liked by another person or a group of people. His behavior reflects his private change in opinions but these opinions can change if the person no longer likes the influencing agent.
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