Veterinary Practice Manager

Category - CVPM

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Abrabham Masslow proposed a hierarchy of needs that categorizes consumer motives in the purchasing cycle. Under this theory, what is the highest level of need that motivates a consumer to buy a particular brand, service, or product?

Prestige, status, accomplishments
Love, friendship, acceptance
Self-fulfillment and enriching experiences
Security, shelter, protection

Explanation

Answer: C-Abraham Masslow proposed a hierarchy of needs that categorizes consumer motives in the purchasing cycle. Under this theory, self-fulfillment and enriching experiences are the highest level of need that motivates a consumer to buy a particular brand, service, or product.

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