A pricing strategy that is based on an estimate of volume or quantity that a company can sell in different markets at different prices is called what?
  1. Cost-plus pricing
  2. Demand-based pricing
  3. Value pricing
  4. Target costing
Explanation
Answer: B- A pricing strategy that is based on an estimate of volume or quantity that a company can sell in different markets at different prices is called demand-based pricing. An example of this would be the price that a chain hospital, such as Pet Smart, charges for a fecal exam in Tennessee versus the price that is charged for the same test in California.
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