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196. How do you decide why someone did something? It has been found that most people first try to figure out if the person acted as a result of internal or external causes. Harold Kelly gave three criteria for answering the internal-external question; can you find two of them below?
200. Fear Induction is one of the most effective persuasion techniques and is commonly used in advertisements and public service announcements. For fear tactics to work, there must be three factors to the message. They are ____________, _____________, and ____________.