FSOT Pro

Category - Communications

The tendency for a person to remember or emphasize information they have heard recently over information acquired in the past is termed the:
  1. Proximal effect
  2. Recency effect
  3. Near learning effect
  4. Primacy effect
Explanation
Answer: B - The recency effect explains the intellectual phenomenon in which a person recalls or emphasizes the topical information they have heard most recently. For example, this theory is what compels politicians to campaign all the way through election day - voters are prone to remember the information they heard immediately before casting their ballot rather than information they heard months before the election.
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