Companies such as Apple or GAP develop and build the reputation of a corporate brand, which serves as a primary name for all products and services offered by the company because it is ________.
Explanation
Answer: E - Companies such as Apple or GAP develop and build the reputation of a corporate brand, which serves as a primary name for all products and services offered by the company because it is a convenient identity across many products, cost-effective in marketing communications, an enhancement of brand value, and a consistent brand image. A corporate brand offers a convenient identity across many products or services, which is a cost-effective method to market communications and advertisements. Additionally, a corporate brand has the potential to enhance brand value based on some or all of the brand’s products. Finally, a corporate brand provides a singular identity or image that gains equity in the market based on consumer awareness and likability.
