CLEP Marketing

Answer: E - Brand value is shaped and determined on an ongoing basis by societal relevance, trusted reputation, organizational commitment, and financial contribution. Consumer trust in a brand and the company that produces it is an important contributor to brand value. This reputation, built in the long-term, determines customer loyalty and continued use of the brand. Additionally, the perception and practice of corporate responsibility create societal relevance. This responsibility will be exemplified across a number of issues, including environmental and other philanthropic issues. Measuring brand value can be difficult due to many intangible factors, such as reputation, while organizational commitment can influence brand value in the long-term.